Creating your music artist

1)Name - His stage name would be DJ Rav, however his real name is Mr Ravilal Singh.
2)Genre - Bollywood bhangra
3)Breif description of artist - British Asian artist. Male, singer aged 22.
4)Biography - He is from the UK and has been born and brought up in London. Apart from his musical career he is finishing off his studies in Marketing Executive/Manager. He is studying at Wesminister Univerisity. He started his musical career by going to gigs and attending dinner and dance parties where he use to sometimes see famous Djs, musicians and singers. After singing at one gig people realy liked him and he was then offered to appear in two famous bhangra artists new song in 2003. He had then started to be recognised by record companies all over the UK and featured in several videos. Slowly, musicians from the bolywodd music industry in India also heard his music and great singing voice and asked him to create a track for one of there upcoming films. Now he is well known all over the UK and abroad for his music and his goodlooks.
He wasnt influenced by anyone really because he was self taught and was born with a great talent of singing and creating wonderful music. Obviously he listend to his favourite artists music and picked up techniques but he never really had a favourite singer.
Nowdays he is on the roll by attending more parties, gigs and clubs where he performs to hundreads of people. He also goes to funfairs and melas where he is often interviewed along with being interveiwed on 'Club Asia' radio station. He has got a New years avent in Dubai this year where he will be running the night with his other musicians and Djs for a family New years night party. Up until then he has 3 wedding receptions, 2 family dinner and dance parties and 6 gigs to run.
His most recent single was released last month in August called 'Aja Soniyeh (C'mon beautiful)' which was in the top ten in the asian charts. This featured two remixed tracks, one of which had Akon in it. More and more people are getting to know him as he is performing in bigger areas and places.
5)How the artists image will be constrcted - The artist has a tattoo on neck towards the front and this is what the audience and public will recognise about him and this is what unique about him. He will be a casual guy who will mostly be dressd casualy/smart. He's a handsome young man and is a hearthrob for all fo the young girl out there. His appearance might change depending on what kind of music he has made or is featuring. If its is own music videos then his image will stay consitant most of the time as his music is lively and upbeat, but if he appears in someone else's video it could be changed to more of a rebelious or sexy look.
6)How will you use webspace - He will have his own offical site where fans will be able to view his gallery, photoshoots, upcoming events and music, previous music, biography, music offers and links to buying his music. We will also add links to related website where people can buy his music, find out more information about him.
7)What other 'gimmicks' and PR stunts do you have in mind-

8)Initial Gig venues/music outlets-how will you get their music heard?-
His music will be heard through radio stations and on his website where trailors of his upcoming films will be shown and heard. If he is feeling generous he may sing a short line from his new releases at music festivals and other gigs.
9)Any aliances suggested or already forged-how will these be exploited?

10)How do you propose to get the press involved?

11)Practical issues -His target audience will be aimed at a variety of ages. Starting from young teenagers to adults in their mid thirty's. This is because his music is up-beat, so it will be something teenagers will like and adults will also enjoy. They will consist of a variety of different topics, some which will interest teenagers more and others which adults will prefer. The merchandising will be done by a professional merchandiser. This will make the artist and his website look alot more professional. This will make the public akknowledge the new smart and elegant artist, also his status. His style of a CD digipack would consist of four flaps coming out from either side giving the consumer relevant information about the new artist on the block 'DJ Rav.' The colours will be bold and elegant which will relate to his smart personality.

Chosen Music Video

MOODBOARD..

Creation of a music act

•Solo artist
•Dj Rav
•Male singer who is self taught, started his career in singing at the age of 17 and was offered a chance to sing with the famous Jassi Sidhu in 2003. After appearing in the video he was spotted by many record companies. From then his career started to expand as he was asked to feature in several bhangra music videos. Later in his career life musicians from the bollywood music industry decided to contact him and promote him into bollywood film style music. He is now settled in both genres of bollywood film music and bhangra. Recently he has released a new single. One of his songs has hit the top ten this month in the british asian charts.

•Ideology - what are their values/beliefs, what are they trying to promote in terms of music and/or a general philosophy.
•Image - include drawn images and/or photos of what they artist/band will look like. Clothes, make-up, hair, accessories etc. ‘The look’.
•Record Label - select one and give reasons for choice. Look to similar bands/artists for guidances.
Posted by Leanne

500 word Textual Analysis of Devdas - Silsila Ye Chaahat Ka

I have chosen to write a case study on the music video 'Silsila Ye Chaahat Ka' from the film Devdas. I am going to explain why i have chosen this video and what i think has attracted me to it.

Aishwarya Rai is using the candle to represent her longing beloved. The music video starts off with a candle which a series of ladies try to blow out but do not succeed. This shows that her love is ever lasting and nothing can put it out like the flame on her candle. She later sings 'A gust of wind is coming to blow out my candle, this flame of my longing beloved, but it shall never be put out.' This shows that even powerful wind can not defeat her strong feeling for her beloved one.

I like the way Aishwarya Rai is center of attention throughout the whole video.
The video starts of with

500 word Textual Analysis of Devdas - Silsila Ye Chaahat Ka

Research into a record label

Epic Records is an American record label. It is owned and operated by Sony Music Entertainment. Epic was launched originally as a jazz and classical music label in 1953 by CBS and was eventually expanded to several genres of music. The label manages several imprints as well.

By 1960, the label's musical base was expanded to include all genres of music and became an avenue for Columbia's A&R department to sign newer artists and avoid "overstuffing" the larger sister Columbia label, which at the time leaned on signing better known or already established artists. Many of Epic's signings were newer pop, Rock & Roll, and R&B artists in nature, where Columbia had better known "mainstream" popular artists.

Ten years later, Epic earned its first gold records and developed into a formidable hit-making force in rock and roll, R&B and country music. Among its many acts, it included Roy Hamilton, Bobby Vinton, The Dave Clark Five, The Hollies, Tammy Wynette, Donovan, The Yardbirds, Lulu, and Jeff Beck. Several of the British artists on the Epic roster in the 1960s were the result of Epic's distribution deal with EMI in which Epic recordings were issued by EMI on the Columbia label before the contract with EMI expired at which point CBS Records formed a British Epic Records branch to market Epic label material.

There are many epic records artists, such as:

Alexandra Burke
Natasha Bedingfield
The Jacksons
Michael Jackson
Sean kingston
Cindi Lauper
Jennifer Lopez
Oasis
Kelly Ozbourne
Omarion
Shakira
Scouting for girls
Jessica Simpson


..and many more!