Case study of a music act focussing on how their image has been created/sustained

I am going to be foccusing on 'Madhuri Dixit', the main dancer in the film 'Aaja Nachle'. I am going to talk about how her image is created and sustained.

Throughout the music video we can see perfectly that 'Madhuri Dixit' is the main dancer. Her image in created and sustained in many ways.

Madhuri Dixit is shown alone at the start of the video. A cilluete of her is shown in front of the moon. As she dances away we can hear the audience cheering for her. From this we can see that she is the main focus.

From the cilluete we start to see parts of her body such as her feet, eyes and arm/leg movements. This is effective towards the viewers as they can see every detail of her body. Also jingle bells are used to get the viewers attention. I find that this is quite successful in the video as the bells sound so beautiful as they jingle with the beat of her moves. This shows us were all the focus should be.

We then see Madhuri Dixit from a long shot in the centre of the dance floor. Then gradually is joined by other dancers. However, Madhuri Dixit is a little different from the others, as she remains in the centre and is the only one with her hair down loose and also wearin blue indian clothing. Whereas the other dancers are wearing grey and all have their hair slick back. Also we can see that Madhuri Dixit is the only dancer who is lip syncing. From this we know that she is the main dancer/singer.

Madhuri Dixit is shown in more detail and in-focus than the other dancers. The viewers can see this as Madhuri Dixit's beauty catches your eyes. This is perfectly clear to te viewer that her image is more attractive than other dancers by purpose. We can see this as when they are all dancing Madhuri Dixit's hair is blowing back.

The camera follows Madhuri Dixit as she dances around the dance floor. She is also slightly forward compared to the others.

I have now come the conclusion of this case study and have come to the answer of Madhuri Dixit's image being modest, classic and very traditional. This is how I Madhuri's image is created an sustained.